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Design Thinking for Museums: Insights from Milan's Museo Popoli e Culture
By Lucrezia Giusti Small museums often face the challenge of working with equally small budgets to organise exhibitions and events. In...
Jan 54 min read


Unlocking Success: 6 Design Thinking Tips from our Imperial War Museums London Case Study.
The entrance of the Imperial War Museums London The Imperial War Museums (IWM) is an institution founded in 1917, with five locations...
Dec 13, 20244 min read


Designing an Audio Experience for Cultural Tourism: The Listen To MI Podcasts
The trailer for the Listen To MI podcasts produced by InvisibleStudio for the House Museums of Milan - video by Icastica Creating the...
Mar 30, 20244 min read


Room 55 - Our Augmented Reality Project at the National Gallery of London
Artivive team has effectively captured the essence of our goal: to demonstrate the "subversive" potential of Augmented Reality
Jul 16, 20232 min read


2 examples of phygital museums you should check out
What does phygital mean? "Linguistically, the word phygital is a combination of the words “ physical” and “digital” to signify the...
Jan 4, 20234 min read


How we created a "Metaverse" 25 years ago (and why it didn't work)
It was 1998. We were working at the Museum of Science and Technology in Milan, leading their recently founded digital department, and we...
Aug 30, 20223 min read


InvisibleStudio Scientific Committee
We are happy to announce the first four components of the InvisibleStudio Scientific Committee. Simone Arcagni from Italy is a...
Jan 16, 20221 min read


We just met the best museum guard ever. He works at the National Gallery.
Yesterday we were enjoying a visit at the National Gallery in London. Covid has been a nightmare for museums, but it has offered us...
Jul 10, 20213 min read


Free Seminar with museum expert Nina Simon - Enroll Now!
Nin Simon is one of the leading museum thinkers in the world...
Sep 23, 20201 min read


Museum Toilets: Inconvenience or Opportunity?
Our collection of museum bathrooms, constantly updated!
Sep 8, 20203 min read


How to Organise a Virtual Tour Using Google Arts&Culture
We organised a virtual tour at the Poldi Pezzoli Museum in Milan and this is what we have learnt...
Mar 15, 20204 min read


Carsten Höller & John Baldessari: To be Instagrammable or not?
On the last floor of the iconic Tower of Fondazione Prada in Milan you can find two installations by Carsten Höller and John Baldessari...
Feb 1, 20202 min read


Museums and the Climate Emergency: what we should do.
We were heading to the National Gallery in London and we found ourselves in the middle of ....
Oct 12, 20192 min read


How old are those museum domains?
Having been part of the early museums and the web scene we at InvisibleStudio had the curiosity to find the early museum websites...
Aug 25, 20191 min read


The Truth about Learning and Visitor Experience
if the majority of people do not really want to make an effort to learn, but simply want to enjoy the experience, how can museums try to...
Aug 12, 20193 min read


Museum and Digital Culture – the Book
We are happy to be part of an exciting book published by Springer Nature and edited by Jonathan Bowen and Tula Giannini. Together with...
Jul 13, 20192 min read


Design Thinking for 80 museum professionals
Thanks to the Institute for Cultural Heritage in Bologna and ICOM Italy we were able to deliver two intense Design Thinking training...
May 14, 20191 min read


Why CX is Crucial for Museums
No, we are not talking about the iconic Citroen CX, but it was a lovely car, so we couldn’t help paying a little homage to it :) In the...
Feb 20, 20191 min read


Why Digital Technology Should Be “RETRO”
Our RETRO Digital Technology manifesto...
Feb 6, 20191 min read


Design Thinking for Imperial War Museums
Our London branch had a busy December organising and delivering a Design Thinking workshop for the future Second World War Galleries of...
Jan 21, 20192 min read
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