InvisibleStudio was founded in 2007 by Stefania Boiano and Giuliano Gaia, two former museum professionals with a strong personal record in cultural innovation, having worked in museums and cultural institutions in Italy, UK and USA since 1997.
We are deeply rooted in the great European humanistic tradition; we cherish the timeless lesson of the Renaissance, when art and science were deeply connected into a holistic vision with the Human Being at the very centre.
At the same time our gaze is towards the future. We have started working with digital communication since the very first years of the web, and we keep on experimenting with the newest technologies and design tendencies, always exploring new ways to communicate art and culture.
Our DNA is to build bridges between culture and everything else. We strongly believe every human being can benefit from a healthy exposure to art and culture.
We build bridges by:
* Making cultural experiences more accessible and memorable, by stirring up emotions. The heart makes it easier for the brain to understand and retain.
* Using advanced digital technology, in every form, to appeal to new audiences and include in cultural experiences more and more people.
* Making people interact in first person with artistic and cultural concepts, using hands-on activities that explain better than a thousand words.
* Designing team art experiences where every individual is a protagonist, while being part of the group at the same time.
*Helping museums and cultural institutions to bring their cultural activities to the next level, maximising inclusion and results.
WHY INVISIBLE ?
GOOD DESIGN IS INVISIBLE
More than 20 years ago we stumbled upon a book by the Italian Designer Bruno Munari. It was a revelation: from his words we understood that good design is transparent to users by making products easy to use, easy to learn and easy to understand. Good design just looks ‘right’ without being obvious to the user. In other words, good design is invisible.
OUR STUDIO IS INVISIBLE
Our studio is a small, glass-and-steel structure on top of a building, invisible from the main street and covered up with plants. In our invisible bubble we can hide away from the city chaos, look up at the sky and enjoy the silence while creating.
AN INVISIBLE HARD WORK
Our clean and simple designs are the result of deep thinking, user behavioUr observation and intense analysis in the pursuit of the best solution. A hard invisible work necessary for the final results, because, as Leonardo da Vinci said, “simplicity is the ultimate form of sophistication”.
INVISIBILITY IS A
Remember the Fantastic Four? Everyone would love to be a superhero. That’s why we like calling ourselves “The Invisibles”. And “InvisibleStudio” is a cool name, isn’t it?
Working with passion for you
We can help you create a memorable
human experience for your cultural projects.
Have a look at what we’ve done.