ABOUT
OUR ROOTS
OUR DNA
InvisibleStudio was founded in 2007 by Stefania Boiano and Giuliano Gaia, two former museum professionals with a robust track record in cultural innovation, having worked in museums and cultural institutions in Italy, the UK, and the USA since 1997.
We are deeply rooted in the great European humanistic tradition, cherishing the timeless lesson of the Renaissance when art and science were intricately connected within a holistic vision, placing the Human Being at the very center.
At the same time, our focus is on the future and the planet. We began working with digital communication in the early years of the web, and we continue to explore new ways to communicate art and culture.
Our DNA is to build bridges between culture and the broader human experience. We firmly believe that every individual can benefit from a wholesome exposure to art and culture.
We achieve this by:
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* Making cultural experiences more accessible and memorable, eliciting emotions that facilitate better understanding and retention by the brain.
* Utilising advanced user-friendly digital technology in all its forms to engage new audiences and continually expand cultural experiences to include a broader audience.
* Facilitating in-person interaction with artistic and cultural concepts through hands-on activities, recognising the effectiveness of experiential learning.
* Designing art experiences where each individual is both a protagonist and an integral part of the collective experience.
* Assisting museums and cultural institutions in elevating their cultural activities to the next level, with a focus on maximising inclusion and achieving meaningful results.
OUR APPROACH
OUR FIVE GOLDEN RULES
We believe that a successful, meaningful and enduring cultural project is based on five vital ingredients:
1. Research extensively
2. Design the experience
3. Engage emotionally
4. Be timeless
5. Don’t overuse technology
THE DEVIL IS IN THE DETAILS
Our works are meticulously crafted, reflecting an unwavering attention to detail. This dedication is a natural byproduct of the passion and care we consistently invest in our work. From our experience, we understand that even the smallest details can significantly enhance the user experience and contribute to exceptional final results.
WE PUT OURSELVES
IN YOUR USER'S SHOES
When we embark on a project, our primary and foremost concern is always the user. Addressing people’s needs is a fundamental principle for us. Whether it's an online interface, a cultural format, a mobile application, or an interactive exhibit, enhancing people’s lives and making them more enjoyable has always been in our DNA.
YOUR PROJECT IS OUR PROJECT
We deeply care about our clients’ projects. Consequently, we exclusively pursue endeavours that we find enjoyable, valuable, and interesting. We never accept projects solely for monetary reasons or if we don’t believe in their worth. We thrive on feeling personally involved in your project and contributing to its success.
WHY INVISIBLE ?
GOOD DESIGN IS INVISIBLE
Over 20 years ago, we came across a book by the Italian designer Bruno Munari. It was a revelation: from his words, we understood that good design is transparent to users, making products easy to use, easy to learn, and easy to understand. Good design simply looks 'right' without being obvious to the user. In other words, good design is invisible.
OUR STUDIO IS INVISIBLE
Our studio is a small, glass-and-steel structure situated atop a building, hidden from the main street and enveloped by lush plants. Within our concealed bubble, we can escape the city chaos, gaze up at the sky, and revel in the silence as we create.
AN INVISIBLE HARD WORK
CREATES SIMPLICITY
Our clean and simple designs are the outcome of deep thinking, observation of user behaviour, and intensive analysis in the pursuit of the optimal solution. This behind-the-scenes work is crucial for achieving the final results because, as Leonardo da Vinci said, 'simplicity is the ultimate form of sophistication..
INVISIBILITY IS A
FASCINATING SUPERPOWER
Remember the Fantastic Four? Everyone would love to be a superhero. That’s why we like calling ourselves 'The Invisibles.' And 'InvisibleStudio' is a cool name, isn’t it?
Working with passion for you
We can help you create a memorable
human experience for your cultural projects.
Have a look at what we’ve done.