PUBLICATIONS

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Museums and Digital Culture.
New Perspectives and Research

Springer Nature

2019

Our chapter "Engaging Museum Visitors with AI: The Case of Chatbots" explores the application of artificial intelligence (AI) in museums and galleries in engaging their audiences, specifically through the development and use of chatbot technologies. Through a case study approach, the chapter further provides a practical focus on the design and implementation of an audience development pilot in Milan involving four historic house museums (Case Museo di Milano). The pilot aimed to find new and interesting ways to engage teenagers in visiting these museums through visualising narrative using a convergence of chatbot and gamification platforms. 

Futuri Possibili.
Scenari d'Arte e Intelligenza Artificiale.

Jaca Book

2021

This book is one of the first comprehensive overviews on how artists and museums are using AI in their practices. The author, Rebecca Pedrazzi, wrote a chapter about our chatbot game for the House Museums of Milan. 

Our case has been of particular interest to the book curator for its use of the Design Thinking methodology in designing the experience, and because chatbots can be easy to implement even in small and fragile museums like the house museums.

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Digital Storytelling
nel marketing culturale e turistico

Flaccovio Editore

2021

Our chapter "Digital Storytelling for cultural tourism promotion: the case of Malta" explores more than 10 years of projects by InvisibleStudio using various digital technologies to promote the cultural resources of Malta, from an early application of podcasts in 2009, to one of the first cultural tourism mobile apps in 2012, to videos and websites,. 

Our digital projects are completed in a very analogue way by a paper guidebook with hand-made illustrations we completed in 2020 and is now waiting publication. 

Advances in Universal Web Design
and Evaluation

IGI Global Publisher 

2006

IGI Global Publisher, an important academic publisher in the UK, was interested in publishing a book about new advances in web design. The request was to provide cutting-edge and exciting visions on the latest trends in web design and usability, to be published in a seminal book for professional and academic use.

Together with Jonathan Bowen, professor of South Bank University in London, we conducted an extensive analysis on many websites identifying gender-related trends on large-traffic websites aimed at specific age and gender population. Our analysis on the use of colour schemes, user interface design and typography provided an interesting and innovative insight on how big media agencies target specific audiences. 

The book was adopted internationally by Universities and private training companies for Web Design courses and masters.

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Il tuo podcast (Your Podcast)

FAG Publisher 

2006 

FAG Editori, a well-established publisher of technical books and manuals in Italy, asked us to write a complete yet easy-to-read manual on how to create podcasts.


Instead of creating just a technical manual on podcasting, we decided to stress the aspects related to intellectual creativity and quality of podcasting, in order to make it a reference for anyone willing to produce not just a podcast, but a good podcast, something worth listening to.  

The result was a 150-pages manual, very agile but full of interesting notes, with interviews to radio broadcasters and journalists in order to unlock the secrets of good audio communication. On the side we produced a book website, with some PDF chapters and a list of the podcasts produced by our readers.


The book had a national distribution in bookshops and libraries. Even if our target was a professional one, we discovered later on that it was also widely used in high schools and universities. The book was printed in 20.000 extra copies to be included in a technical magazine as a supplement. In 2009 it was also published online by a well-known Italian technical website.

PAPERS

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Museum websites of the first wave: The rise of the virtual museum

Electronic Visualisation and the Arts, London
Conference Proceedings

2020

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Participatory innovation and prototyping in the cultural sector – A case study perspective

Electronic Visualisation and the Arts, London
Conference Proceedings

2019

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Chatbots in museums:
hype or opportunity?

Museums and the Web
Proceedings

2018

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Chatbots and New Audience Opportunities for Museums and Heritage Organisations

Electronic Visualisation and the Arts, London
Conference Proceedings

2018

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Real-time Messaging Platforms
for Storytelling and Gamification in Museums

Digital Futures at Victoria & Albert Museum 
EVA London Conference

2016

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3 Lessons Learnt from Building our First Museum Chatbot… 15 Years Ago!

MuseumNext Tech Berlin 
EVA London Conference

2017

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Magic and Multimedia

Museums and the Web
Proceedings

2006

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Usability, Design and Content Issues of Mobile Apps for Cultural Heritage Promotion: The Malta Culture Guide Experience

Electronic Visualisation and the Arts, London
Conference Proceedings

2012

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Make Your Museum Talk: Natural Language Interfaces for Cultural Institutions

Museums and the Web - Archimuse
Proceedings

2003

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Cross media:
When the web doesn't go alone

Museums and the Web
Proceedings

2005

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Web Sponsorships : How Museums and Private Companies Can Play Together in a New Playground

Museums and the Web - Archimuse
Proceedings

2000

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Towards a Virtual Community

Museums and the Web - Archimuse
Proceedings

2001

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Promoting a Museum Website on the Net

Museums and the Web - Archimuse
Proceedings

1999

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Cooperative Visits for Museum WWW Sites

Museums and the Web - Archimuse
Proceedings

1999