Why CX is Crucial for Museums

No, we are not talking about the iconic Citroen CX, but it was a lovely car, so we couldn’t help paying a little homage to it :) In the last decade, people dealing with digital products had to become familiar with two letters: UX (User Experience). Ease of use and an overall attention to the user needs and how they are met by the product or service make or break the success of the product. The first iPhone is a classical example: not the first or more powerful smartphone around, but certainly the easiest to use, therefore the winner. The classic elements of Digital UX UX was mainly born in the digital realm, but its core mantra “CARE ABOUT THE USER” is finally evolving into a more encompassi

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