Why CX is Crucial for Museums
No, we are not talking about the iconic Citroen CX, but it was a lovely car, so we couldn’t help paying a little homage to it :) In the last decade, people dealing with digital products had to become familiar with two letters: UX (User Experience). Ease of use and an overall attention to the user needs and how they are met by the product or service make or break the success of the product. The first iPhone is a classical example: not the first or more powerful smartphone arou