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Unlocking Success: 6 Design Thinking Tips from our Imperial War Museums London Case Study.
The entrance of the Imperial War Museums London The Imperial War Museums (IWM) is an institution founded in 1917, with five locations...
Dec 13, 20244 min read


How we created a "Metaverse" 25 years ago (and why it didn't work)
It was 1998. We were working at the Museum of Science and Technology in Milan, leading their recently founded digital department, and we...
Aug 30, 20223 min read


Museum Toilets: Inconvenience or Opportunity?
Our collection of museum bathrooms, constantly updated!
Sep 8, 20203 min read


Carsten Höller & John Baldessari: To be Instagrammable or not?
On the last floor of the iconic Tower of Fondazione Prada in Milan you can find two installations by Carsten Höller and John Baldessari...
Feb 1, 20202 min read


The Truth about Learning and Visitor Experience
if the majority of people do not really want to make an effort to learn, but simply want to enjoy the experience, how can museums try to...
Aug 12, 20193 min read


Why CX is Crucial for Museums
No, we are not talking about the iconic Citroen CX, but it was a lovely car, so we couldn’t help paying a little homage to it :) In the...
Feb 20, 20191 min read


The Turin Museum of Cinema: a Dream for all
If cinema is the dream, then the National Museum of Cinema is a web of dreams...
Apr 30, 20153 min read
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