Design Thinking Training

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CLIENT 

Egyptian Museum • Turin

YEAR 

2017-2018

WHAT WE DID IN SHORT

  • Training Concept and Design

  • Staff Interviewing

  • Training Delivery

  • Selection of International Speaker

  • Training Materials Production

MORE ABOUT THE PROJECT

BRIEF 

The Museo Egizio of Turin is the second largest Egyptian Museum in the world and one of the most important and visited in Italy. Renovated and relaunched in 2015, the Museum is having a remarkable success and its visitor numbers are booming. The Museum felt the need to train its staff in order to build on their success to make it sustainable and long-lasting. In November 2016 the Museum made a call for training proposals from a number of selected companies.

InvisibleStudio won the bid with a daring and innovative proposal: making the Museum reshape its working processes using Design Thinking to connect the staff to the audience and strengthen the teamwork among all departments.

OUR SOLUTION 

Design Thinking is a working method based on a human-centred approach, radical interdisciplinary teamwork, empathy techniques, fast prototyping and user testing. Developed at the d.School at Stanford University and championed by world class design agencies like IDEO and Frog, Design Thinking is bringing new energy to organisations worldwide, stimulating innovative ideas, fostering new relationships between colleagues and enhancing the connection with the customers. Being certified with IDEO on Design Thinking method, and drawing on more than 20 years of experience in CX/UX (Customer Experience / User Experience) pivotal for a successful Design Thinking approach, InvisibleStudio proposed the Museo Egizio to be the first museum in Italy to adopt it as a working process.

SUCCESS

The project started in May 2017 and was completed in October 2017.
It is articulated in various Design Sprints of 5 days each, during which interdisciplinary teams learnt Design Thinking and applied it to solve real museum problems, finding new innovative ideas. The Museum management was very satisfied with the outcome and asked us for further training in 2018. You can find more info on our project on Medium

Image by Ari He

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