Malta Movie Locations

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CLIENT 

Malta Tourism Authorities

YEAR 

2009

WHAT WE DID IN SHORT

  • Benchmarking

  • Cultural and historical research

  • Content review

  • Podcast format concept

  • Onsite interviews and audio recording

  • Onsite photography

  • Scripting

  • Audio Information architecture and experience design

  • Audio editing

  • Copy writing

  • Voice-over selection and recording

  • Logo and visual design

  • Enhanced podcast production• Publication on iTunes Store

  • Analytics monitoring and reporting

BRIEF 

Few people know that Malta is dubbed the “Hollywood of the Mediterranean“. Many important films have been shot here, thanks to the exclusive filming facilities and beautiful locations existing on the island. The Malta Tourism Authority needed to promote this unexpected itineraries towards English-speaking tourists.

OUR SOLUTION 

During an extensive trip to Malta we recorded interviews with Maltese filming locations experts and actors, and took photographs of locations used in blockbusters such as TroyGladiator and Munich. By mixing interviews, narrated lines and movie trailers we produced 10 podcasts with images which were published on Visitmalta.com website and on iTunes, on Spotify and given to journalists during the annual World Travel Market trade fair in London.

SUCCESS

The Malta Movie Locations podcasts were downloaded more thank 40,000 times, and mentioned in many guides and newspapers like the BRADT Guide of Malta, the Malta Live Magazine, the Times Of Malta, the BBC and many others.

MORE ABOUT THE PROJECT

Image by Ari He

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