Malta Culture Guide Website
Malta Tourism Authority, Central Office Malta
WHAT WE DID IN SHORT
Background research and copywriting
Image research and on-site photography
User experience design
Web interface design
Web and CMS development
Web analytics reporting
The Malta Tourism Authority needed to provide tourists with the ultimate online resource on the rich Maltese Cultural Heritage. A website that could address a vast variety of users, on a variety of devices: smartphones, tablets, desktop computers, as well as giving them an extensive knowledge of the splendid Maltese historical and cultural background.
Our cultural mission was undertaken with maximum enthusiasm. We described more than 50 locations with images, texts and insider’s tips, ranging from megalithic temples to baroque churches and splendid palaces. We took extra care in keeping a captivating writing style and to select high-quality images capable of conveying the fascinating beauty of the Maltese islands and the distinctive quality of its Mediterranean light, with SEO optimisation to maximise the reach of the website. To get maximum flexibility in updating the website we developed one single content management system for both the website and the Android app, so that any content update appears simultaneously on the website and the app.
The Malta Culture Guide website was launched in November 2013, and got a steadily growing audience from day 1.
The Malta Culture Guide website produced by InvisibleStudio and the Malta Tourism Authority originally included UNESCO Cultural Sites in Malta but due to the excellent results achieved it was extended further and it is now one of the best Cultural websites which highlights Malta’s incredible heritage. InvisibleStudio acclimatized themselves quickly to the Maltese Cultural reality and produced a fresh and most interesting website which does honour Malta’s Cultural heritage and identity.
- Dominic Micallef, Segment Head History&Culture, Malta Tourism Authority