A walk in the history of Jewellery Design
CLIENT
Pomellato
BRIEF
Pomellato, a world-wide known jewellery brand, came to us with the idea of creating an innovative and exclusive cultural event for their best clients visiting Milan.
YEAR
2015-2017
WHAT WE DID IN SHORT
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Event concept and planning
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Content creation
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Guide selection and training
OUR SOLUTION
In response we studied Milan art collections and organised specific museum tours focused on the history of jewellery in the Italian Renaissance, showing how jewels played an important part in some of the best Renaissance masterpieces. This way we could offer their clients an emotional trip into the best Italian art and reinforce the idea that the contemporary Italian jewellery design is rooted in its glorious artistic past.
SUCCESS
Pomellato’s clients were so enthusiastic of our tours and the quality of our guides that asked us to repeat the experience again in 2016 and 2017.
Our guests were enthusiastic... the gallery visit was outstanding
L. Bellezza, International Markets at Pomellato